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What we do - make the right calls, at the right time, to the right people

  1. Appointment making
  2. Customer satisfaction surveys
  3. Database cleaning
  4. Identifying new customers through market research
  5. Lead generation
  6. Media audits
  7. Mystery shopping

Appointment making

Once we thoroughly completely and reliably understand what you want to sell, to whom and why, then (and only then) we can represent you to make appointments on the phone. No,. we'll never know as much as you do about your company, but that's why we make appointments, and you go on them.

The three common outcomes from calls are:

  1. Appointments for meetings
  2. Appointments for phone calls
  3. Requests for information

Why we don't get paid on results

We don't ask you to pay us for each appointment we make, you pay us for each hour we work. If companies are paid per appointment made, they are focused on quantity and not quality. In practice some appointments will be cancelled and if you do get there, the prospect either won't be expecting you or will be in a great hurry to get you out. It's not the best way to get sales, it just doesn't work - so that's why we don't do it.

Simply agree with us how many hours a month you want to be invoiced for - then sit back and wait for our results to come in.

Read about the great appointments we make

Read this testimonial about one client's return on investment

Read this case study of an appointment-making project.

Type of project: Sales Appointment Making

Client: A UK leader in industrial dust extraction equipment and a client since 2002.

Objective: To increase business by targeting manufacturing companies who were extending, renewing or upgrading existing plants, or building new ones.

Business 2 Business action: Working from a database of contacts we made initial research calls, followed up by calls to different sites around the UK, resulting in sales appointments.

Outcome: The client secured three very large and profitable contracts - a result that far surpassed their expectations.

Read this case study of a telemarketing project.

Type of project: Database Management and Telemarketing Client: A consultancy specialising in ground investigations, geotechnical advice and design, contamination and risk assessment.

Objective: To exploit an existing customer and prospect database to its full potential in order to generate new business.

Business 2 Business action: Our database cleansing and research programme verified customer and prospect records, eradicated duplicates and captured new addresses and contacts. A subsequent telemarketing campaign created a significant number of appointments.

Outcome: With a very high conversion rate from appointments, the client has secured a number of new contracts. The level of repeat business from these is very high; the return on investment has ensured that our business with this client has increased year on year, even through the construction industry downturn.

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Customer satisfaction surveys

Keeping in touch with customers can alert you to problems before they arise, and hint at benefits you might not have spotted, which can enhance your marketing. Customers that we call for you feel valued; they ask about other products and services - and you can keep a track of them.

However it's a time-consuming job and one that some companies don't especially relish doing themselves (particularly owner-managers). We can make the calls for you; by getting to know your customers through well-timed and thoughtful contact you can stay ahead of your competitors.

The four common outcomes from calls are:

  1. Criticisms
  2. Compliments
  3. Requests for information
  4. Statistical evidence for compliance with trade organisations' standards
You can pay a fixed sum for a project like this as it has a defined beginning and end. Or, we can run an ongoing customer satisfaction survey, based on a fixed number of hours each month.

Read this testimonial about our professionalism

Read this testimonial about one client's return on investment

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Database cleaning

The heart of all successful marketing is a good database. However even the best data loses accuracy and value over time. Most companies have a collection of data in Outlook Address Book, global address books, Excel spreadsheets and Act! or similar commercial database programmes.

Does this really work for you to contact customers reliably? And contact prospects reliably? We'll call your entire database and upgrade the information - you comply with Data Protection laws and get a database you can really market to. There is a common perception that this is an easy job which can be done in-house. However, to get the best information you have to speak to the decision-maker, and if you are doing that you need a professional - because it's an opportunity to update them with what you are doing, too.

The three common outcomes from calls are:

  1. Verification of existing contact details
  2. Additional (new) contacts
  3. Removal of duplicates and companies who have ceased trading

Read this testimonial about how hard we work

Read this testimonial about our highly regarded staff

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Identifying new customers through market research

Launching a product or service? Researching the market can quickly and cost-effectively test whether there is demand and what it is. We're easy to talk to and we find that people we call respond positively to our team - this means you get the results that you need to make important strategic decisions.

The four common outcomes from calls are:

  1. Questionnaire responses
  2. Conversational asides
  3. Requests for information
You can pay a fixed sum for a project like this as it has a defined beginning and end.

Read this case study of a market research project.

Type of project: Market Research

Objective: Our client needed to comply with the British Health Care Trade Association annual audit.

Business 2 Business action: We conducted telephone surveys, gathering important feedback about how the company and its performance is perceived by its customers.

Outcome: The client was successful in complying fully with the BHCTA annual audit.

Read this testimonial on how we exceed expectations

Read this recommendation of our ethos

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Lead generation

This is the most common contract for telemarketing that we have. Companies need new clients to survive and grow. We call your target market and introduce you to them. No, we'll never know as much as you do about your company, but that's why we make introductions, and you follow up on them.

The four common outcomes from calls are:

  1. Appointments at the right time
  2. Requests for information
  3. Improved, cleansed database
  4. Call backs at the right time

Why we don't get paid on results

We don't ask you to pay us for an appointment we make, you pay us for each hour we work. If companies are paid per appointment made, they are focused on quantity and not quality. In practice some appointments will be cancelled and if you do get there, the prospect either won't be expecting you or will be in a great hurry to get you out. It's not the best way to get sales, it just doesn't work - so that's why we don't do it.

We work with your database over several years if necessary, keeping in touch with contacts over a long period, in order to be ready when it is the right time for them.

Simply agree with us how many hours a month you want to be invoiced for - then sit back and wait for our results to come in.

Read this testimonial to our excellent results

Read this recommendation of how well we deliver

Read this testimonial about our first class quality

Read this case study of a sponsorship project.

Type of project: Market Research

Objective: Our client needed to comply with the British Health Care Trade Association annual audit.

Business 2 Business action: We conducted telephone surveys, gathering important feedback about how the company and its performance is perceived by its customers.

Outcome: The client was successful in complying fully with the BHCTA annual audit.

Read this case study of a sponsorship project.

Type of project: Specialist School Status Application

Client: A school and sixth form centre

Objective: Our client was making an application for Specialist School Status in the Arts and Business and Enterprise. For their application to be considered they had to raise £50,000 of private sector sponsorship and provide evidence that they were building an on-going relationship with the business community.

Business 2 Business action: We conducted a telephone campaign to gather data from local businesses on what skills they held most important when employing school leavers. This increased opportunities for work experience and identified those companies able to offer sponsorship.

Outcome: The full £50,000 sponsorship was raised and the bid submitted on time with the required evidence of partnership with the business community.

Read this case study of a database management and telemarketing project.

Type of project: Database Management and Telemarketing

Client: A consultancy specialising in ground investigations, geotechnical advice and design, contamination and risk assessment.

Objective: To exploit an existing customer and prospect database to its full potential in order to generate new business.

Business 2 Business action: Our database cleansing and research programme verified customer and prospect records, eradicated duplicates and captured new addresses and contacts. A subsequent telemarketing campaign created a significant number of appointments.

Outcome: The client secured a number of new contracts. The new database management programme created for the client ensures that all valuable customer and prospect information is now captured and used in future marketing campaigns.

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Media audits

Publishers need readership figures for their own purposes and for ABC verification. We call your subscription list and test the readership figures.

The three common outcomes from calls are:

  1. Updated circulation and readership figures
  2. Requests for subscriptions
  3. Improved, cleansed database

Read this case study of a Media Audit project:

Type of project: Media Audits

Client: Publishers of a free, monthly, national trade magazine aimed at the plumbing and heating industry covering health and safety topics and news stories and carrying adverts relevant to the industry.

Objective: Our client needed to ensure that their publication complied with the Audit Bureau ofCirculations (ABC) regulations and that their distribution figures passed the ABC audit. Regulations require that all readers are re-registered every three years.

Business 2 Business action: Telephoned and re-registered subscribers of three or more years.

Outcome: The publication successfully complied with ABC regulations and passed the ABC audit. We added value by obtaining additional information about readers' areas of interest. This enabled the publisher to improve its offering to advertisers.

Read this testimonial of our auditing skills

and this one too

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Mystery shopping

Want to know how your teams respond to customers by phone? A mystery shopping campaign can approach customer service departments, helplines, reception, sales teams or any other group, to find out what experiences your clients have.

The two common outcomes from calls are:

  1. Structured feedback, leading to policy revisions
  2. Improved, cleansed database
Read about the positive feedback we get from people we've called

Read this testimonial about our professionalism

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© Business 2 Business Telemarketing Ltd (2009). All rights reserved.

Telephone Preference Service (TPS) Preferred Supplier to  East and West Midlands Business Link

 

Preferred Supplier to
East and West Midlands Business Link